#Transcend me up!!

The all new innovative Brooks Transcend is being very well received by shoppers who try them on.

Behind the really strong, fresh look of the shoe is some very clever structural developments that really make this a first step towards a new future for running shoes.

Last year Brooks Running published their Stride Signature white paper with a new approach, looking at the runner and not the shoe:

The goal is not to correct your body’s motion, but to harmonise your specific needs and your shoes to help provide the best experience possible.


Some of the key developments have been derived from the feedback from the PureProject range of footwear where the introduction of Super DNA (DNA is Brooks proprietary cushioning system, it’s now gone SUPER!!) midsole foam is delivering 25% more cushioning than the BioMoGO DNA while smartly adapting to each and every stride, providing amazing energy return and support across the entire foot.

Guide Rails

By far the most exciting move is the Guide Rails which mean the medial posts of old have been binned and new medial and lateral sides are delivering on-demand support allowing hips, kness and joints to move in their own unique pathway. These are perfect for anyone looking for guidance in a shoe that allows a natural feel. They also work for neutral runners who may have a tendency to overpronate towards the end of longer runs.
Support when and where it’s needed, if it’s needed!! Clever.

Ideal Heel

The other surprising thing about the Transcend is that it has an 8mm drop heel to toe. So, relative to other supoprtive guidance shoes it is tending towards being more minimalistic (not minimalism, I’ve discussed the terminology elsewhere). The promise is that the Ideal Heel which is curved, along with the lower profile will shift you forward for a more aligned stride and optimal propulsive (“blast-off”) with every step.

Ideal pressure zones

The unique shape of the outsole evenly disperses pressure in the heel, midfoot and forefoot allowing you to glide effortlessly along. That is why they call them Ideal Pressure Zones.

Plush upper

Last and by no means least the way the laces are integrated into the super soft upper provides for a stellar fit and a lush feel which is tailored to suit you. Your feet just won’t want to  come out of these shoes!!

I think I’m going to be wearing these for a while.

If you want to know more check out our #AKWebshop or you’d like to try a pair on ( you won’t regret it ) do drop into us in Galway or Limerick and see how you can #Transcend your run.

Happy running 🙂



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