Hoka One One – the low down on this Minimalist Ultrashoe

Recently arrived into Amphibian King Galway, Hoka One One is the brainchild of two gravity sports enthusiasts Jean-Luc Diard and Nicolas Mermoud. Both men have been adventuring for as long as they can remember, and their trail running experiences have taken them across the globe.

Both Jean-Luc and Nicolas are committed to the values of freedom and enjoyment and feel that this is part of to the running experience whether running on the trail or in the city. With this in mind they started to look at the variables that affected the performance of different types of runners.

Hoka One One Clifton 2

They quickly came to an important conclusion; fatigue, impacts and muscle strains were challenges that runners of all stripes had to deal with every day. So Jean-Luc and Nicolas came up with a brilliant idea, why not design a shoe that would help to alleviate these problems – so that freedom and enjoyment could be guaranteed every time you go running!

Hoka One One Stinson Lite
Hoka One One Stinson Lite

From that idea Hoka One One was born. The word Hoka is derived from the ancient Maori language and roughly translated to “now it is time to fly“. That’s just how it feels to run in a pair of Hoka One One shoes; with each and every step, your foot flies.

80% of runners benefit from using Hoka One One through:

  • 3.3% reduction in energy expenditure
    • lower heart rate
    • faster race & training times
  • 15% reduction in Tibialis anterior effort
    • longer runs injury free
  • 25% reduction to impacts on the body
    • faster recovery
    • running comfort

Hoka One One use a couple of technologies to create a natural forwards propulsion allowing for a more efficient stride.


Hoka rollingA unique rolling motion which delivers superior underfoot performance. A 50% rockering profile to provide a smooth, energy efficient stride transition from the heel strike to the push off. It is this progressive motion that propels you forward with each and every strike of the foot.


Hoka controlA unique patented bucket seat design. Recessed between 20mm to 30mm into the midsole to firmly support the heel and allowing precision striking and optimum foot stabilisation. It ensures a superior level of responsiveness foot / ground, despite the high level of cushioning.

Grip & Stability

Hoka grip & stabilityGrips designed to synchronise with the terrain on which you are running. A wide variety of tactile lug constructions with a selection of depth profiles best suited to the terrain in question. The midsole is allowing for the correct amount of deformation, to provide constant contact with the ground.

A 35% wider platform that is designed to enhance underfoot stability. It works to counteract the height ensuring that you are comfortable and confident with every strike. Flexible, reinforced sidewalls, precision fit and close lacing systems to enhance the feeling of stability and support.


Hoka lightweightAll individual shoes are considered first class in their respective categories. Being so lightweight they help to alleviate fatigue over longer distances. Are ideal for those who crave high-levels of performance without being weighed down.


Hoka oversizedUp to 2.5x the volume of EVA in the midsole compared to standard running shoes. Outstanding impact absorption and a highly comfortable underfoot feel. This oversized approach ensures a natural stride whether on smooth road surfaces or the most uneven trails.

If you are curious about Hoka One One be sure to pop into us in Oranmore and check out the shoes. You will be pleasantly surprised at how comfortable these shoes are.

Like it or leave it, please let me know what your views are.

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